Aug 17, 2012

Delicious "United Colors of Benetton" once again. Jesus and The Last Supper.

     Benetton, please feature me in one of your print ads. ♥ I've always been in love with Benetton's provocative print ads. Some might argue Benetton is trying to attract the consumers by provocation rather than inspiration but to me Benetton campaign is art / social commentary, and not so much of an advertising. To some this might invite interest, particularly amongst social commentators and advertising aficionados, but I think that the shopping majority (and it is a mass market brand) will be confused by the aims of this campaign or potentially confronted by it. Challenge and irreverence has a place in advertising, but it needs to be relevant and motivating to the brand and sadly Benetton adverts are so irrelevant to its products. I've already posted some pics related to "Unhate-campaignof Benetton. Here are two of my other favorites.

"The Last Supper." Can't have a religious icon without Benetton butting in.

There were a number of ads featuring HIV in one way or another, such as the famous photo of dying AIDS activist David Kirby taken in his hospital room in the in May 1990, with his father, sister and niece at his bedside. The photograph by Therese Frarewent on to win the 1991 World Press Photo Award, but whether or not this harrowing picture was an appropriate advertising image was widely debated. Some suggested it was more exploitative than supportive with AIDS activists saying that its use in advertising portrayed AIDS in a negative light, spreading fear rather than acceptance. The implied connection between the deaths of David Kirby and Jesus provoked outrage in many markets.


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stay insanely happy ♥